Business and Technology Management
Detailed Programme

Introduction to Coding

Understand basic programming concepts and develop structured problem-solving skills through hands-on coding experience.

6 ECTS

Coding Fundamentals

Demonstrate ability to build a complete command-line application and design, build, and test a full REST API, effectively manage external data sources, implement specific business requirements, establish proper data relationships, and apply business logic and error handling.

9 ECTS

Management and
Organizational
Behaviour

Understand challenges facing the management and organisations where globalisation, emerging crises and digitalisation make a new leadership scene. Learning how to perform different principal management activities, take leadership roles and responsibilities.

6 ECTS

Principles of Marketing

Identify core marketing concepts (segmentation, targeting, positioning), develop a basic marketing plan, understand key digital channels and metrics for modern marketing.

6 ECTS

Business Mathematics
and Statistics

Use linear algebra, calculus and financial formulas to solve business problems. Perform statistical data analysis for decision-making.

6 ECTS

Learn to Learn and
Work Professionally

Understand learning at individual level, understand tools and techniques that make learning efficient. Understand foundational self-management techniques.

3 ECTS

Software Design and
Development

Build structured software solutions through modular design and service-based architecture. Build interactive web applications and integrate APIs.

9 ECTS

Economics for Tech Leaders

Understand core economic principles, interpret key macro indicators and their influence on industries and countries. Assess monetary and fiscal policy effects on business strategy and investment decisions.

3 ECTS

Entrepreneurship,
Intrapreneurship & Business
Model Innovation

Develop and validate minimum viable products through rapid prototyping, apply customer feedback loops and pivot strategies, craft lean business models.

6 ECTS

Finance for Tech Leaders

Interpret financial statements (balance sheet, income statement, cash flow statements), understand basic costing, budgeting, and forecasting principles. Assess investments from value creation perspective, prepare cash flow forecasts, investment valuations and reports to stakeholders.

6 ECTS

Product Management
Fundamentals

Define product vision, strategy, and roadmap. Conduct user research and prioritize features. Collaborate with cross-functional teams (design, engineering, marketing).

6 ECTS

Software Design and
Development II. Software
System Architecture I.

Develop complex digital systems that can handle a lot of data and users at the same time and can grow together with the business (scalable service mesh architecture).

9 ECTS

Strategic Management &
Leadership

Conduct market, industry and competition analyses to identify growth opportunities by using proper research methods and tools. Formulate strategic initiatives to gain competitive advantage, understand risks, create implementation plan and budget.

6 ECTS

Agile Project Management

Plan and execute projects using Agile or Waterfall methodologies, use Scrum or Kanban boards, common collaboration tools, effectively, create timelines, sprints, and manage project resources.

3 ECTS

UX/UI for Digital Products

Apply human-centered design principles to digital product development. Use wireframing, prototyping (Figma or similar) and A/B testing to refine user interfaces. Analyse user interaction data and suggest improvements to the product. Work efficiently with designers.

6 ECTS

Data and AI Driven
Marketing

Understand target market segments and customers. Apply Google Analytics and AI-driven marketing tools (HubSpot, Salesforce or similar) in A/B testing, funnel optimization and marketing automation to track and maximise marketing performance and optimize spend. Develop and execute data-driven marketing campaigns, measure performance, apply growth-hacking techniques for user acquisition and retention.

6 ECTS

Software System
Architecture II. Real-time
Applications Engineering I

Create applications that respond immediately to user actions or data changes (event-driven applications), keep different parts of application synchronized and make decisions based on real-time data (computational decision systems).

9 ECTS

Digital Platforms and
Emerging Technologies: AI
agents, web3, IoT

Understand platform economics (network effects, revenue models). Evaluate how emerging technologies can be leveraged to address real-world problems, enhance business processes, and create new value propositions across different industries. Develop the ability to anticipate technological trends, assess potential risks, and propose innovative solutions that align with organizational goals and societal needs.

6 ECTS

Business Ethics and
Corporate Social
Responsibility

Develop a systematic approach to evaluating ethical dilemmas ensuring transparency, fairness, and accountability in personal and organizational decisions. Assess Corporate Social Responsibility and sustainability initiatives, examining how ethical considerations impact brand reputation, stakeholder relationships, and long-term business success.

3 ECTS

Legal Aspects in Tech and
Startups

Understand intellectual property, contract law, labour law, shareholder agreements, employee option plans, convertible notes, KISS notes, SAFE agreements, preferred equity, warrants etc. Understand management responsibility in liquidations and bankruptcies.

6 ECTS

Data Analytics for
Business

Understand basic research methods, data collection, cleaning, visualization and interpretation techniques. Apply analytical findings to create or improve business processes and strategies.

6 ECTS

Study abroad via Erasmus exchange program by choosing from about 60 EBS partner-universities. Erasmus program supports exchange students with €600/month scholarship during study abroad. In case you cannot go abroad for exchange semester, you can choose relevant elective courses and have an internships for a total of 24 ECTS.

Capstone: Go-to-Market or
Scaleup (in teams)

Demonstrate your ability to develop successful go-to-market or scale-up strategy, understand funding options and exit strategies, develop cash flow projections, valuation model and investor pitch deck for your tech product. Launch your product, collect data, analyse, decide next steps and present results.

9 ECTS

Innovation in Public Sector

Participate in Innosprint with public sector employees, solving real public sector problems. Gain understanding about how public sector works and how your skills and knowledge can create public good. Work out a real solution for a real problem.

3 ECTS

Coaching & Career
Development

Understand the role of coaching in leadership. Differentiate between coaching, mentoring and management and know when to apply each approach. Develop active listening, questioning and reflection techniques. Enhance self-awareness, emotional intelligence and interpersonal communication. Develop and present your personal career development and lifelong learning plan.

3 ECTS

Bachelor’s Thesis/Project

Demonstrate your ability to critically analyse and synthesize concepts from business and technology to create a comprehensive practical research project that addresses a relevant real-world problem.

9 ECTS