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"Uncertainty" has become a common term in business conversations, as developments ranging from artificial intelligence to global politics confront leaders with constant unknowns. Yet uncertainty is not a recent phenomenon -it has always been a fundamental element of strategic thinking. What makes a strategy strong is the ability to imagine multiple futures, tolerate inevitable risks, and accept the presence of the unknown.
As we leave the festive season behind, it’s important to carry the Christmas spirit into 2025. The Christmas spirit symbolizes hope, renewal, and the promise of better times ahead. Let’s imagine new ways to improve our personal lives, make our work more meaningful, and pursue other inspiring endeavours. To achieve this, we need to embrace creativity—especially in a world facing tremendous risks and uncertainties.
Looking at what is happening in Estonia and the world, the key question is how to remain optimistic. With the backdrop of wars around the world and the economic downturn in Estonia, it is easy to fall into the trap of negativity. However, negativity feeds more negativity.